If The User is the King – UI is his Crown

The obvious rise in the importance and effort invested in User Interface in the last two years has created a new domain in advanced graphics around optimization of UI implementations.

Here at GraphTech we noticed that significant portion of our high end graphics engineering expertise are hired for UI optimization related projects.

Until not long ago UI was never perceived to be a demanding or risky SW engineering task, we learned its important, we agreed it has to be done with great care to detail and user experience, but never saw it as challenging engineering wise .

Well , to our surprise, a relatively large group of our best engineers are working for over a year on implementing and optimizing the UI design of our customer on his target device , The UI design is so demanding , that we find ourselves bound by the limits of the graphic HW and graphic libraries!

High end Graphics was always reserved for the application, UI is entering this domain very quickly.

We have done many extensions and optimizations, and would appreciate the opportunity to discuss and share with others that have notice the same phenomena.